CITY OF VANCOUVER
PARTNERSHIP PROGRAM
Presented by TTG CANADA
Elevate Your Brand.
Impact the City.
Enhance the Community.
The City of Vancouver, together with the Vancouver Board of Parks and Recreation, is launching an innovative sponsorship program designed to make life better for Vancouverites. The City of Vancouver Partnership Program will foster meaningful partnerships with the corporate sector and provide brands with an exclusive opportunity to engage in sponsorship, brand activation, and marketing activities, while directly contributing to civic programs and initiatives that enhance the city for residents of Vancouver.
The Vision
The City aims to engage a select group of partners that demonstrate strong ethical standards and align with Vancouver’s values. All partners will need to showcase their commitment to delivering positive impact to the community.
Why Partner
Vancouver is recognized worldwide for its natural beauty, diverse culture, and its cosmopolitan energy. It is a city on the rise with an evolving and growing economy that has the fastest growing tech job market in North America, while maintaining strong economic drivers in real estate, financial services and natural resources. One of Canada’s top tourist destinations, Vancouver is also well known for its world-class hospitality – from hosting the 2010 Olympic and Paralympic Winter Games, to welcoming the world for FIFA World Cup 2026, Vancouver thrives on the world stage.
Program Objectives
The City of Vancouver Partnership Program is designed to:
Enhance experiences within civic spaces, places, and programs.
Activate and animate the city with engaging events and activities.
Strengthen Vancouver’s global reputation as a leading city for business, culture, and livability.
Generate incremental revenue to support City and Park Board programs, services, and priorities.
Partnership Benefits & Opportunities
The City of Vancouver provides an unparalleled platform for corporate partners to align with a globally recognized city. By becoming a partner, brands will gain access to exclusive marketing rights and sponsorship assets, including:
Naming Rights — theatres, ice rinks, sport courts, pools, fitness centres and more
Program Naming Rights — community events, programming like swim and skate lessons, and more
Activation Opportunities — access to central locations and plazas like Robson Square, English Bay, and Kitsilano Beach for brand promotions
*Partnership packages can be customized to fit your brand priorities and maximize the impact for both your brand and the community.
Community Ice Rinks
Kitsilano Pool
Community Tennis Courts
Queen Elizabeth Theatre
Orpheum Theatre
Major Sports Fields
City Plazas
Volleyball Courts
City Events: VanDusen Festival of Lights
The Process
Interested in becoming an official partner of the City of Vancouver?
Please find our Request for Expression of Interest (RFEOI) HERE
After submitting the RFEOI, shortlisted brands will enter the first Discovery Phase in March, followed by a proposal phase, with approval process beginning in the summer of 2025.
TTG Canada is proud to work the City of Vancouver Partnership Program. If you have any questions or are interested in hearing more, please reach out to partnerships@ttgcanada.com.
Land Acknowledgement
TTG Canada acknowledges that it is situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. TTG Canada recognizes our shared responsibilities going forward to help bring everyone together on this journey of Truth and Reconciliation.