BRAND. PARTNERSHIPS. STRATEGY.

Building Brand Partnerships That Matter

OUR STORY

What began around a kitchen table — dreamed up on the back of a cocktail napkin — has grown into a national agency at the forefront of brand partnerships, strategic innovation, and purpose-driven impact. Today, TTG Canada works across sport, entertainment, culture, and community to shape partnerships that inspire action and drive value.

Rooted in the legacy of the Vancouver 2010 Olympic and Paralympic Winter Games, and bringing a deep understanding of large-scale partnerships, storytelling, and legacy-building — our mission has remained unwavering. Elevate potential. Drive meaningful change. Build partnerships that matter.

Fifteen years ago, we started with a vision — and a commitment to quality, integrity, and growth. Today, we celebrate not just the years, but the people, partnerships, and perseverance that brought us here. Here's to the journey so far — and the exciting road ahead.

Great Partnerships
are Built—Not Bought.

We believe the best partnerships are built on more than transactions. They are grounded in shared values, strategic alignment, and a long-term vision. They align brand purpose with business objectives, elevate customer experience, and deliver measurable returns. Whether it’s driving revenue, shifting perception, or deepening loyalty—our work is built to move the needle.

At TTG Canada, we craft high-impact brand partnerships that do more than generate revenue—they amplify experiences. We help brands earn trust, deepen engagement, and foster lasting loyalty by showing up meaningfully in the moments and places that matter most.

Who We Work With

We are a trusted advisor to:

Sport & Entertainment Properties

Corporate Brands

Cultural Institutions

Airports & Destinations

Municipalities

Non-Profit Organizations

Our Expertise

We are brand and revenue strategists who are outcome-obsessed — delivering bespoke solutions that unlock value for every stakeholder. From big-picture vision to day-to-day execution, we provide a full suite of services that help our clients grow with intention.

Creating high-impact brand partnerships that drive marketing and business goals, deepen consumer engagement, and build lasting community connections across sport, culture, entertainment, airports, and municipal platforms.
Representing rights holders through tailored go-to-market strategies, lead generation, and expert negotiation to secure and grow meaningful, revenue-generating partnerships.
Developing compelling commercial narratives and brand positioning to elevate unique value propositions and support market-facing storytelling and sales tools.
Uncovering and activating a property's full potential through marketing asset audits, competitive landscape analysis, and ideation that informs innovative partnership strategy.
Providing data-driven sponsorship and naming rights valuations to define asset worth, guide pricing strategies, and structure high-impact deals.
Equipping leaders and teams with strategic insights, training, and coaching to build confidence, deepen expertise, and drive brand and revenue transformation.